When You Should Use Adwords

Adwords or often called ‘pay per click’ or even sponsored listings can be very good for testing the water if you are about to launch a new product or service. It can be a very quick method of testing the effectiveness of your key phrases.

And When You Shouldn’t Use Adwords

It can be very expensive to drive qualified traffic to your website in significant numbers. Depending on whose figures you believe only 8 to 13% of people will click on the ads. Therefore if you can get onto the first page of Google’s natural search results you could be looking at up to a ten fold increase in traffic to your website.

If you are looking for a real increase in traffic to your site and have tried sponsored listings then you really should look at seo services and get your website onto page one of Google for your keyphrases.