However, SB Web maintain the highest SEO standards when boosting the site rankings of our clients and since the algorithmic change, we [...]]]> Google Panda doesn’t affect our Guaranteed SEO

The Google Panda Algorithmic Update has shaken the SEO world up completely. The rankings of many sites have fluctuated massively and bad SEO has been punished.

However, SB Web maintain the highest SEO standards when boosting the site rankings of our clients and since the algorithmic change, we have maintained our 100% Guaranteed SEO promise and have 120 key phrases currently on page 1!

Our work never stops and we continually push our clients up for more and more key phrases!

New Faces!

As we launch more and more people to the top of page 1, we gain more clients, thanks in no small part to the high quality of our website design and the promise of our Guaranteed SEO. As a result, we have been expanding our team, including a new face in our web design department, meaning that we can build and maintain more sites at at time and keep our clients happy.

Social Media Management

Our Social Media Management service is fully up and running, offering both new and current customers the opportunity to improve their online presence by actively targeting their content towards their clients. Our service is designed to be tailored to work for your business, so click the button below to find out more information.

They already had a site, but they weren’t happy with it as they felt that it didn’t showcase their business to the fullest extent. It was apparent to us that we should base the design around [...]]]> Ideal Building Solutions in Derby came to us requesting a complete site rebuild, along with our Guaranteed SEO services.

They already had a site, but they weren’t happy with it as they felt that it didn’t showcase their business to the fullest extent. It was apparent to us that we should base the design around the need to highlight the services and strengths of IBS and instantly set about constructing a site that would achieve this.

Our web design team opted for a dark colour scheme, on the basis that vivid colours could be used to greater effect in terms of highlighting key phrases and important statements.

We also created multiple interlinked pages focused around each of their key services, as well as a fully functioning search bar and a carefully mapped navigation, cementing the site’s user friendliness.

The finishing touch was the dynamic slider on the home page, giving the site life and movement.

The end product is a functional, dynamic site that all parties can be proud of, ready for our Guaranteed SEO to launch them to the top of Google.

The Meganga service is a very simple one: [...]]]> In 2010, Meganga decided to offer online computer tutorials for the elderly and computer illiterate. They needed a basic site built where they could host their tutorials, but not only that, but they knew the effect that Guaranteed SEO could have on a business such as theirs.

The Meganga service is a very simple one: basic, no-jargon computer lessons that don’t cost a penny. The site has become popular over the two-year period, simply because of this friendly approach to learning.

But without the right website design, this may not have been possible. We built them a simple site with easy navigation across the top, as well as categorical navigation down the side, to allow the site’s novice audience to find the information quickly and easily.

The correct keywords were selected for the site, ranging from short, high-frequency phrases to long-tailed, higher quality phrases. Careful and correct placement of these keyphrases, as well as thoughtful content management helped to boost the site’s on-page Guaranteed SEO value.

But the work doesn’t stop there.

On-page optimization is just one of hundreds of variables that Google requires to be on point in order to rank a page highly. Off-site optimization includes article syndication, content placement and backlink building amongst many other things.

But not only do we take all of the necessary steps to push the site up the rankings, but we continue the work forever, ranking the site for more and more phrases once the site is securely on page one for the initial phrases.

After two years, Meganga has exceeded all expectations and managed to rank on page 1 for a colossal 85 key phrases at the time of writing.

Websites are a chance at a great first impression for those businesses who wish to [...]]]> As more and more young businesses sprout across the East Midlands, and in particular, Derby, the more demand that there is for Web Designers in Derby, and when it comes to Web Design, Derby is most definitely on the up.

Websites are a chance at a great first impression for those businesses who wish to be a success amidst the cultural shift towards online business and a poorly designed website could be the deciding factor between securing a customer and losing out to your rival.

Many people fancy themselves at being able to design their own website, but without real expertise and experience, it is easy to become unstuck and spending valuable time troubleshooting and fiddling to try and fix problems rather than handling your business. So you’ll probably want to hire a professional, but finding the right company is often tricky as there are many factors to consider.

• Is it cost-effective?
• Will they support me if I encounter any problems with my site?
• Have they dealt with requests like mine before?
• Will it look good to my customers?

All of these need to be ticked off, but one that many people forget is this:

• Will people be able to find my site online?

Sadly, most companies forget about this last part. However SB Web Consulting in Derby not only have years of web design experience across their staff, but also specialise in Search Engine Optimisation (or SEO as it is more commonly known), which will make sure that, not only will your site be seen, but it will be seen by all of the right people.

For more information on how Search Engine Optimisation works, click here (opens in new window)

So if you’re looking for a Web Design company based in Derby, be sure to contact SB Web Consulting Ltd! When it comes to Web Design, Derby deserves the best!

An article by Stoney DeGeyter from Searchengineguide.com gives us an [...]]]> With websites such as Facebook and Twitter, it seems blogging may have become a thing of the past. The truth is blogging still exists, and more importantly it’s vital to blog for seo purposes to help your business grow and drive traffic towards your website.

An article by Stoney DeGeyter from Searchengineguide.com gives us an insight into why it’s still important.

Whenever a new medium emerges and becomes the “it” thing. Everyone flocks to it until the next shiny thing comes around and then that becomes the new “it.” Inevitably, those on the cutting edge of “it” always decry the downfall of the previous “it” which then becomes “that”. “That” is obsolete. “That” doesn’t have long-term value. You need to give “that” up and put your money in “it.”

But “that” doesn’t always go away no matter how much “it” gains in popularity.

Remember radio? Of course you do. We still listen to radio. Sometimes even listen to it on old fashioned radio tuners instead of over the internet or via satellite. But didn’t you hear? Radio is dead. Radio “died” with the invention of the TV.

Ah, the memories of old fashioned TV. Television died when the Internet came along allowing us to download programs on demand. But the television is still there, piping in hours of entertainment into our homes every night.

And then there was SEO. That died around 1992. Google killed it remember? Or was it social media that killed SEO? Oh heck, I keep forgetting because, well, SEO dies every year with some new proclamation of the new “it”. But then here we are, still helping people make their sites better so they deserve top placement in the search engine rankings.

Luckily the prophets of doom have been wrong more than they’ve been right. Heck, they are already onto their next death: the death of blogging. According to Wired Magazine, Twitter, Flickr and Facebook are the new “it” and blogging is on it’s way out.

We’ll file that right next to the death of SEO!

There is no doubt that Social media and micro-blogging platforms have diminished the need certain types of blogs and blogging. We no longer have to write long-involved posts about what we did last weekend, we can just twitter it as its happening. Pretty cool. But twitter and Facebook is hit and miss. If your followers are not there reading your updates when it happens, then as far as they are concerned, it didn’t, unless they go out of their way to read your specific history.

Think of twitter as live TV and blogs as your DVR. If you miss the live broadcast on twitter you’re SOL. But hey, if they blog about it, you can go back and get all the pertinent details on your own time.

Twitter, Facebook and even flickr updates only give you a small part of the story at any one time. It’s like trying to watch an entire movie in 3 minute chunks. Sure, it can be done, but it’ll take a long time and you lose a lot in the process.

I’m not against Twitter, Facebook or Flickr. I love them all. Each has their purpose and their place and they can certainly make it so you don’t have to blog as much as you used to, which can be a good thing for everybody.

The power of the blog

But blogging isn’t dead, nor do we want it to be. Especially for the small business. Blogs hold tremendous power that every small business needs to utilize.

Blogs bring traffic

Yes, people still read blogs. You’re reading one right now, so there is no reason to think someone won’t want read yours. It’s just a matter of having something valuable to say.

There are two primary ways people will come to read your blog. The first is via search engines. If you’re writing about your business’s topic, you need to be sure you’re doing keyword research. Find out what people are searching for that’s related to your industry. Then use those keywords in your blog posts. The more you write using keyword phrases the more opportunity you’ll have to bring in targeted traffic to your blog via search engines.

The second way people read your blog is through RSS readers. These are people who already found your blog, like your content and want to make sure they don’t miss a thing. Each blog post is imported into their feed reader which shows them all the new posts from your blog as well as other blogs they are subscribed to. From the RSS feed you can drive these readers into your site, whether it be your blog or your main business content areas.

Blogs promote your knowledge

Blog posts are a great way to share your knowledge. In any industry those that are viewed as the most knowledgeable tend to be the most trusted. Whether you are in a competitive field or a shallow one, you can make yourself–and your business–stand out by promoting your in depth knowledge of your topic.

Sharing little known tips, tricks, strategies, helpful tidbits, detailed instructions and tutorials all lend to your own credibility. Put enough of those together and you have your own e-book, or a library of e-books.

Blogs help people

Not an egomaniac? Fine, don’t think about blogging as a way to promote yourself or your knowledge. Just think of it as a way to help people. Because while you’re promoting your knowledge you’re also giving people valuable information that helps them in life, business or whatever. Your tips and tutorials are providing valuable information to people who otherwise may not have known. You are making people’s lives better by giving them an education.

Blogs build links

The more helpful your blog posts are the more likely they’ll be passed on or linked to. Twitter is great for passing around URLs. One good blog post can get a lot of distance through the social media platforms. As your resources get noticed you’ll start to build links. People will link to you in their blogs or websites or pass your information on via Facebook or twitter to other who may link to it. You’ll find your posts accessible from industry related websites and sometimes even direct competitors. People love sharing information and on the web, information is shared with links.

Blogs create customer and brand loyalty

The more you blog, and the more helpful your blog is, the more customer and brand loyalty you’ll be creating. Not every blog post is designed to get customers, nor should it be. But the more people who come to read your valuable information, the more likely they’ll be to become your customers when they need what you have.

But until your readers become your customers, you’re building up your brand. Brand recognition is extremely important as it plays toward perceptions… which are also passed along. Brand loyalty builds word of mouth, which in turn, builds more customers

Blogs increase sales

Building customers means one thing… you are increasing sales. Yes, your blog will have a lower conversion rate than your main areas of the site, but again, it’s primary function isn’t to directly build sales. But in the long run, that’s exactly what will happen. The more links you get, and the more your blog posts are passed around and/or read, the larger your reach becomes. As your reach grows, your sales grow.

There is no doubt that blogs are a lot of work. It takes time to decide what to write and then put your information together in a compelling way. In my next post I’ll discuss ways that the small business can manage it’s blogging schedule in order to maintain a healthy blog while not ignoring their business.

If you haven’t started blogging for your business you need to start. If fact, if you’re not blogging or twittering I’d say start twittering and work your way to blogging. If you are blogging, start twittering and promote your blog! But you need to get to blogging. A blog can be set up in a matter of hours and ready for your first blog post. Start building your audience today.

Without a blog to include your important seo keywords, your website will struggle to get traffic, you wont get those all imporant links and you won’t get the sales. As outdated as it may appear, blogging is very much still alive!

According to Lee Odden at toprankblog.com, there are four pieces that fit together when it comes to being successfull in social media [...]]]> When it comes to social media marketing and seo, it’s important to start on the right path. Social media forms an important part of your business, and will help your company to grow.

According to Lee Odden at toprankblog.com, there are four pieces that fit together when it comes to being successfull in social media and seo.

The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

SEO

 

Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action. Any good social media marketing effort needs to begin with some kind of Listening program. That means using social media monitoring tools to collect, sort and manage social content according to topics being monitored. Content is the glue that makes search engines work and content is a critical part of the social sharing experience within social media. Speaking of sharing, socializing with other like-minded individuals as a personal experience can fold well with brand interactions as long as the needs of the buyer persona has been reconciled with business objectives. Successful efforts within the social web can be measured, and should be, in a variety of ways. Measurement justifies objectives and it’s important to identify the right tools for monitoring real time and web analytics.

via Toprankblog.com

Content is key when it comes to seo within social media. In order for your business to grow and flourish you should network with people online.

Here is a helpful guide from Lee Odden at toprankblog.com

Need to learn more about smartphone and mobile SEO best practices? Let’s start with a [...]]]> In recent years, more people are using smartphones to browse the web. So it is vital that your guaranteed seo practices are also in place for mobile devices.

Here is a helpful guide from Lee Odden at toprankblog.com

Need to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however: only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

To capture the market, marketers and advertisers are increasingly allocating budget to mobile. In fact, eMarketer estimates total mobile advertising spending in the US will reach $1.1 billion this year, which is up 48% over 2010. Mobile search is forecasted to account for up to 10 percent of search budgets with Google capturing 97% of that market.

How can marketers take advantage of the opportunity with mobile search & optimization?

Of course there’s paid search advertising on mobile as there is on the web, but our focus here is on content, social and organic search, so the following tips will emphasize what you can do without advertising.

Fundamental SEO Best Practices – Effective site optimization applies for mobile sites as they would for desktop websites. Search engine accessibility, keywords, content and links all matter with mobile. Keep in mind screen real estate is smaller for keyword use in titles and descriptions. As a primer, check out this post from the Google Webmaster Central Blog, Making Websites More Mobile Friendly.

Mobile Friendly Website – First, decide if you need a dedicated mobile site or if you will present mobile users with a mobile friendly version of your existing site. If you happen to know that a significant number of your customers use traditional mobile phones, then a dedicated mobile site may be warranted. See the “Mobile Filters in Google Analytics” tip below for info on determining your website’s mobile activity.

Guaranteed Seo

 

A custom CSS file can usually accomplish a mobile friendly site for traditional, internet enabled mobile phones or it may be necessary to develop mobile specific pages.

Smartphones can view most websites as a desktop browser would, only smaller and may not need such customization. Another consideration is that some features, such as Flash content, will not display on an iPhone. Hopefully HTML5 adoption will address that. While smartphone use is rapidly rising, there are still a very large number of traditional mobile phones in use. A “mobile friendly” site isn’t exactly a SEO tactic, but if people can’t view your site, there’ not much use in it attracting search traffic.

Mobile URLs & Content – Because of advice given by search engines, many Webmasters have their mobile sites detect user agent access via a mobile device and serve up a mobile friendly site using a different URL such as

• m.mywebsite.com

• www.mywebsite.com/mobile/

That is no longer necessary and website owners can present the appropriate content using the same URL. rel=canonical can be used for desktop content. In all instances, the same content must be served to Googlebot and Googlebot-Mobile as what a user would see. Advantages to a single URL include a single destination for link building and also to facilitate social sharing of pages via mobile phones meant for desktop consumption.

Mobile Keywords – When researching keywords, it’s worth considering that mobile search query strings, on average, are 25 percent shorter than desktop searches. As for mobile keyword research tools, Google’s keyword tool provides a mobile filtering option and the stats you see for Competition, Global and Local Monthly Searches, and Local Search Trends are all specific to the device filter you pick.

Google mobile keyword research

Mobile Formatting and Layout – There are many resources for mobile website development. If you want to test how your mobile friendly website will appear, then Mobile Moxie offers an array of handy tools for testing websites on mobile devices. Tools include: Keyword Research, Mobile HTML Code Grader, Mobile Search Engine Indexing & mSEO, Mobile Website Emulator and Phone Comparison, Mobile Search Engine Simulation and Results Comparison.

Mobile Content – In addition to testing the mobile user experience, it’s also important to test the effectiveness of your mobile content. Delivering mobile search traffic to pages is just the beginning with effective mobile marketing. Make sure the content users are interacting with resonates and inspires desired outcomes. Achieving mobile content effectiveness draws on content marketing best practices by knowing customers, their pain points and interests, keywords and social topics. Then apply that insight to your mobile content strategy. There are numerous mobile marketing case studies to draw ideas from to see what’s worked.

If a customer tries to find your company on their smartphone and it’s not compatible, you’ll lose the business from that customer, and lose money. Guaranteed seo tactics on mobile devices are just as important.

Todd Bailey at searchenginejournal.com identifies top tips for small [...]]]> With any small business, SEO and your online presence can often be at the back of your mind. It is often wise to go to an SEO company who can get you guranteed seo results, and help push you and your business further to the top.

Todd Bailey at searchenginejournal.com identifies top tips for small businesses and how to begin their SEO campaign.

Small business owners who have just begun their SEO campaign will find that there is no end to the depth and complexity inherent in search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with them sloppily stringing together popular search terms or stuffing keywords on contextually irrelevant web pages. Some businesses implement SEO so poorly that, in some instances, Google may disregard their website as a spam site. The result is a significantly low ranking that will make the business show up in only the most specific term searches.

 

Starting or running a start up company presents many challenges for entrepreneurs no matter what the service or product.  The last thing CEO’s may consider is their Internet marketing strategies or Brand management.  In addition, most likely that is not their area of expertise nor do they have the time to implement the tasks required to gain the valuable exposure required.

Improperly-handled SEO campaigns are increasingly common these days, but it is not a fate that need befall all small businesses. It is always recommended that a company turns to a top SEO agency when approaching any search engine optimization project. Once a marketing firm has been selected, then the business will be able to run a successful SEO campaign. However, it’s important to bear in mind that there are several key points that should always be kept in mind when approaching SEO.

1. Identify your Intended Audience

The first step in any SEO campaign should always be determining who the intended audience of your good or service is. While it’s easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be able to attract more traffic than otherwise.

2. Expand your Keyword Focus

Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that Google looks for may not be the same one that you would have typed when looking for it yourself. You should always do research to find other ways that web surfers may try to look up your product or service.

3. Refine your Website’s Page-to-Page Connectivity

A well-designed website is one that funnels users from page to page effortlessly. By interlinking your site so that relevant pages connect to one another, you’ll find that even the less visited branches of your website will see more traffic. As a result, you can expect your website to have better domain authority and, as a result, a higher place among the search engine rankings.

4. Keep your Keywords Dynamic

Even if a particular keyword has generated a lot of traffic during the course of your SEO campaign, don’t let that prevent you from cycling your keyword focus. Search trends change as much as social ones do, so there’s never a guarantee that one term will consistently prove fruitful. Always be on the lookout for other applicable keywords that may bring traffic to your website.

5. Establish your Business on Social Media

Social media work has become an increasingly popular way to generate long term website traffic. These days, many SEO agencies focus a lot of their attention on establishing a follower base for their clients. As the number of people following your company continues to increase, so too will the potential customers that may frequent your business’ site. No matter how big or small your organization may be, you can never have enough Facebook or Google+ followers.

6. Go Where the Competition Isn’t

While it is important that your company builds a significant social presence on the more popular networks, it’s always a smart move to look for alternative sites on which to make your business known. As anyone in the SEO community can tell you, there are several up-and-coming social networks that have yet to be capitalized on. In addition to establishing yourself on Facebook or Twitter, consider also extending your social media campaign to sites like Pinterest as they become available.

7. Constantly Create Original Content

Increasing your company’s web traffic and domain authority is only the first step in your SEO campaign. While some SEO agencies may focus entirely on getting potential customers to your site, giving users a reason to stay on your website is going to be vitally important. Original content, such as a weekly blog or community activities, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.

8. Consider Pay-Per-Click as a Way to Create Site Traffic

While the service that PPC companies provide may not be as attractive as the long term solutions of most SEO practices, that doesn’t mean they aren’t useful. PPC advertisements have been a decent way to drive site traffic volume for over a decade. Should you feel your monthly analytics aren’t showing the numbers you want to see, consider supplementing them with PPC work.

9. Patience is Key

Even when employing the most methodical and well-run SEO or social media campaign, one has to keep expectations manageable. Yes, search engine optimization and other SEO practices can lead to dramatically improved site traffic and search engine rankings, but they do take time. After having built up momentum and established your company as a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two. One should always keep this in mind throughout the duration of the campaign.

10. Always Stay in Contact with your SEO Firm

By keeping a close working relationship with your SEO agency, you and your business will be able to reap a number of benefits. Aside from having a greater degree of control over the details of your campaign, you will also be briefed on any setbacks or major developments as they occur. As a result, your optimization and social media work will go without a hitch, and you’ll be able to fine tune the particulars  of the campaign as you see fit.

Having a good relationship with your SEO firm is a sure way to get guaranteed seo for your business. As long as you put in the effort, you will always get great results.